⅓at close
LiquidityCash at closing
Real liquidity wired on the day, held outside the business.
Operators trade at 2–4×. Platforms trade at 8–10×.
Sorodel Capital is platform capital for B2C businesses that sell big-ticket items. Founders keep running their companies. A third of the consideration rolls into platform equity, priced on the day you join.
Twin Cities Home Buyers
$600K → $2.4M
Gross profit run rate, within twelve months
Rolled equity
1/3 at entry value
Priced on the day you join, not the day you exit
Institutional capital
$100M+
Credit facilities across the portfolio
Portfolio companies
Drag to spin
- Homestead Road: property investment
- We Make Cash Offers: home buying
- Twin Cities Home Buyers: property investment
- Easy Home Offer: home buying
- Platinum Capital: private lending
- Latitude 45: renovation and preservation
Why founders choose Sorodel
Institutional capital, with operators at the table
Six things a founder gets on day one that a standalone company cannot fund.
8–10×platform
Rolled equityEquity priced at entry
Your rolled third rides the platform multiple, not the independent one.
$100M+facilities
Capital marketsCapital at platform scale
Stop passing on growth because your balance sheet ran out first.
$1.5M+a year
Back officeSix executive functions
Finance, marketing, HR, legal, technology, and acquisitions, in place on day one.
19years
OperatorsUnderwritten by operators
The people pricing your company run the companies in our portfolio.
30days
CertaintyA number in writing
A written offer and letter of intent within thirty days of reviewing financials.
The multiple gap
The same earnings, valued twice
Independent operators sell at 2–4× EBITDA. Consolidated platforms trade at 8–10×. The rolled third is how founders capture the difference.
Independent sale
2–4× EBITDA
$2.0M–$4.0M
× 2–4 ←
Same EBITDA
$1.0M
→ × 8–10
Platform value
8–10× EBITDA
$8.0M–$10.0M
Illustration
Independent, 2–4×
$2.0M–$4.0M
Platform, 8–10×
$8.0M–$10.0M
Illustrative arithmetic only. Every transaction is negotiated on its own facts.Not an offer, a valuation, or a projection.
⅓
Cash at close
Liquidity wired at closing.
⅓
Earnout
Typically two years, against performance you already deliver.
⅓
Rolled platform equity
Ownership in every company admitted after you.
How it works
Four steps, confidential at each
A written offer within thirty days. Closing in about ninety.
1
Conversation
First callThirty minutes with Andrey Sokurec or Jason Cramer. No NDA, no financials.
2
Review
Under NDAMutual NDA and three years of P&L, under confidentiality.
3
Offer
Within 30 daysTier, multiple, structure, and your role, in a letter of intent.
4
Close
About 90 daysDiligence verifies; it does not renegotiate.
Track record
Our first acquisition quadrupled gross profit in twelve months
Twin Cities Home Buyers · Acquired October 2025
$600K
Gross profit at close
$2.4M
Run rate today
4×
Within twelve months
“I'm excited to join forces with Homestead Road. This partnership allows us to amplify our impact, scale responsibly, and continue serving Twin Cities homeowners with the same local expertise and care — now backed by a national platform.”
Jason Cramer, then CEO of Twin Cities Home Buyers
PR Newswire, 5 February 2026
PR Newswire, 5 February 2026
A proven model
Platforms already lead lending, rentals, and the trades
Founder-led businesses that sell big-ticket items are next. The four largest U.S. remodelers hold under 2% of industry receipts.
- 2021
Lima One Capital
Acquired by MFA Financial (NYSE: MFA).
Lending - 2024
Tricon Residential
Taken private by Blackstone for $3.5B.
Rental homes - May 2026
Apex Service Partners
Reported ~$2B Apollo investment at a ~$10B valuation.
Home services - Sept 2026
Kiavi
Acquired by Figure Technology Solutions, valued at $717M.
Lending
The model: local operators kept, brands preserved, back office shared
Permanentownership
Berkshire HathawayKeeps the people who built it
Buys established businesses and keeps their management and brands. The reference model for owning without selling on.
17%a year since 1989
WatscoDecentralized by design
70+ HVAC distributors, each run by its own local leadership. Compound annual total shareholder return since 1989.
1960sonward
Service Corporation Intl.The local name stays
Consolidated funeral homes and kept the local family names, the principal asset in that business.
$32Bvaluation, 2025
AcrisureBrands kept inside a platform
Insurance brokerages keep their names, people, and clients inside a platform valued at about $32 billion.
Sources: MFA Financial, July 2021; Blackstone, May 2024; Apollo, May 2026; Figure 8-K, September 2026; Watsco, April 2026; Acrisure, May 2025; Harvard Joint Center for Housing Studies, 2026. Apex terms were not disclosed; figures are as reported.
Who we partner with
Reputation first, then the numbers
Narrow, published criteria. The reputation standard is applied before any financial review, and never waived.
- A+Better Business Bureau rating
- 4.5★+Rating on Google
- 100+Positive reviews
$500K+EBITDA
Tier 3
In-market addition
Joins beneath an existing regional co-partner, with a faster path to closing.
$1M+EBITDA
Tier 2
Solid operator
Joins an established region and builds toward a leading position in its market.
$3M+EBITDA
Tier 1
Co-partner
A market leader. Leads a region, with the largest equity position, the regional leadership role, and input into platform design.
Typical partner: a B2C business selling a big-ticket product or service, $1M–$5M EBITDA, documented processes, and books you would put in front of a lender.
Not a fit: turnarounds, businesses below $500K EBITDA, and owners seeking a complete exit without a successor.
Initial partners receive terms unavailable later: the largest equity positions, the regional leadership role, and input into platform design.
FAQ
Are you private equity?
We are a portfolio investment company: platform capital for B2C businesses that sell big-ticket items. The difference from most private equity is who underwrites you: people who operate the companies in our portfolio.
How is my price set?
Verified EBITDA multiplied by your tier's multiple (2–3×, 4×, or 5×), agreed before diligence begins. Diligence verifies the numbers; it does not renegotiate them. If you grow into a higher tier during the earnout window, the difference is paid as additional earnout.
What is the rolled equity, and how is it valued?
Ownership in the platform, valued at platform value on your date of entry. Partners admitted later enter at a higher valuation. The comparable-category multiples on this page are benchmarks, not projections.
How is the earnout measured?
Typically over two years, against agreed targets for your market. The targets are set in the letter of intent.
What happens to company debt and my personal guarantees?
They are addressed at close, typically retired from proceeds. The specifics are part of every letter of intent.
Do I stay in charge of my company?
Yes. Partners typically stay on as salaried presidents, with authority over day-to-day operations. The platform takes the back office. If retirement is the goal, a capable second-in-command already running daily operations is a prerequisite.
Does my company keep its brand?
If your market knows and trusts your name, it can stay. If you never built one, you can operate under one of our established brands.
When is my team told?
When you decide. Every conversation is confidential from the first call, and nothing reaches your team until you choose to tell them.
I'm two years away from doing anything. Should I still call?
Yes. Entry valuation rises as the platform grows, and the best conversations start well before a transaction. It costs nothing.
Next step
Request a confidential call
Thirty minutes with Andrey Sokurec or Jason Cramer. No NDA, no financials, no obligation, and a straight answer on fit before the call ends.